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Link building is a practice that has been in effect for a number of years on the Internet. It is the process of putting a link on your website that goes to someone else’s website, or someone puts a link on their website that goes to your site. Not only do links bring traffic from […]
Continue reading...SEO companies can do wonders for your company, helping you boost your rankings on search engines and earning you more visitors to your website. In today’s world that revolves around the internet, more and more SEO companies are starting to appear, but not all are created equally. Before hiring one to promote your brand, you […]
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Keywords play a very important part of SEO, thus it is called “Key” words. It is essential research to discover the keywords for the industry in which your business would like to dominate in the internet rankings.
Keyword research is actually of first step in a good SEO campaign.
Search terms are the words and phrases that people type into the search forms of search engines. Keywords and keyphrases are the words or phrases on your website that match these search terms when the bots crawl your site.
Before you do any type of search engine marketing(SEM), you have to understand your target audience and know the search terms are being used. Once you know the search terms being used most often, these can be included in the content of your website as keywords and/or keyword phrases.
Your keywords and keyword phrases will also be used if you plan to promote your site with pay per click advertising. Google has a keyword tool in which new keyword discovery can be utilized as well.
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